Drake is a man of many names: Aubrey Graham, Drizzy, October’s Very Own, Champagne Papi. But more recently, he’s been associated with the name “Lover Boy,” primarily because of his highly-anticipated 6th studio album set to be released in January, called Certified Lover Boy. It’s also a name he’s rapped in more than a few songs, including his recent track “Laugh Now Cry Later.” To further cement the moniker, the hip-hop mogul has named his collaboration with Nike “Lover Boy,” and dropped the first collection today. The collaboration was teased in the video for “Laugh Now Cry Later” and includes a range of hoodies, tees, outerwear, and accessories.
The collection, which was launched on Drake’s website this afternoon, includes heart-embroidered puffer jackets in pale pink and black, as well as a t-shirt featuring a poem by Drake and a photograph of Afro-Swedish twin models who’ve long served as his muses, Elizabeth and Victoria Lejonhjärta. There is also a new logo commemorating the Certified Lover Boy album, featuring a monogram of the title’s letters and a red rose.