Madelaine Turner Turns Her TikToks Into Cinematic Shorts

You must have a love for films in general. What are some of your favorites that always inspire you?

How much time do you have? I am deeply, embarrassingly, in love with storytelling in all forms. Even if I don’t particularly enjoy their full catalog, I’m really drawn to filmmakers who—I think compulsively—need to color outside the lines. I’m a total sucker for aggressive aesthetics, so some influences would definitely be Wes Anderson, Bong Joon Ho, Jacques Demy, Baz Luhrmann, Edgar Wright, Autumn De Wilde, Michel Gondry, Spike Jonze.

In no particular order, a few of my favorite films are West Side Story, Alice In The Cities, Clueless, The Birdcage, Romeo + Juliet, Hannah & Her Sisters, Scott Pilgrim vs The World, Napoleon Dynamite, Emma (2020), Chicago, Parasite, and (of course) Pride & Prejudice.

We also love that you also get into character; your wardrobe fits perfectly into whatever character/film you’re embodying. How would you describe your closet?

Lots of vintage. I’m a big time thrifter. Growing up, fashion was very much an Abercrombie wasteland, and thrift stores were the only places I would find cool clothing I could afford. Now, I can’t imagine shopping anywhere else. I like bright, funky, comfy things. I like pieces of clothing that make me laugh. Stylishly. And, I like the treasure hunting element. I’m a sucker for a good pair of vintage Levis, or a really absurd t-shirt, or a pair of shoes that make you say “… Hmmm.”

How would you describe your style when you’re not making TikToks?

Cool babysitter meets victorian scullery maid meets ’90s pop star. I aspire to dress like a main character’s insane, but lovable, best friend. They always have the best outfits.

What’s the most special piece in your wardrobe?

The ugliest, scratchiest brown sweater you can possibly imagine that belonged to my dad in the ’90s. He passed away when I was four and it’s one of my most treasured belongings.

What has been your most viral video, and why do you think it went viral?

Until about a month ago, my most viral video was the Wes Anderson parody I did in May, of last year. However, I recently did a sort of pastiche accompaniment to this audio from The Astrology Album by Gary Usher that went absolutely massive. Like 3 million views in a day. The audio is from this kitsch record from the 60s where songs are about different traits of each Zodiac sign. It’s very fun. Very groovy. I had found it awhile back, but waited to make the video until it was “Aries Season”—since I am [insert hair-flip] an Aries. I think it did well because people like feeling seen, and being able to connect. Even if it’s just a birthday, or a rising sign. I’ve always liked how horoscopes offer a common language for people to communicate aspects of themselves to others. I think it’s ultimately a very unifying thing.