The Cute Lingerie Trend to Try Now, Ahead of Valentine’s Day

Ultra feminine, cute lingerie—think cotton pointelle briefs, bow adorned bralettes, and pastel tinted sets—is having a moment over its traditionally “sexy,” lacy, cutout-adorned counterparts. Dainty ruched briefs, ruffled bloomers, and bralettes are both totally sweet and completely charming. 

Whether they’re practical or comfortable to wear under clothing remains to be seen, but they’re so visually appealing that it hardly matters. Who could resist lounging around the house in a precious set from a small, independent brand like Shh Milano, Henriette H, and Soft and Wet?  If you’re looking for pretty lingerie ahead of Valentine’s Day, these silky ruffled triangle bralettes and their frilly undie companions are the perfect candidates for loungewear lingerie. 

From frills and ruffles to ruching, shop the ultra-sweet undergarments trend below. 

Loup Charmant frilled organic cotton bloomer briefs

Adete the Label vintage ditsy floral gardenia brief

Tove Seren silk satin bra rust

Tove Seren silk satin ruffle pant rust

Lorette Lingerie Adore ruffle panties

& Other Stories ruffled mulberry silk briefs

Moye silk ruffle bralette

Morgan Lane Nellie embroidered satin briefs

Victoria’s Secret floral lace cheeky panty

Soft and Wet Sottobosco frilled bra

Soft and Wet Sottobosco frilled undies

Intimissimi silk cheeky briefs

Henriette H the Cocotte bra

Henriette H the Cocotte panties

Shh Milano Bibi bralette pink vichy

Shh Milano custom knickers

Asos Design 3 pack satin frill thong